Best GEO Tools in 2026: Trackers and Writers Compared on Price and Engines

A GEO tracker works by sampling. You give it prompts, such as "best payroll software for a ten-person company". It sends each prompt to a set of AI engines on a schedule, reads the answers, and counts how often your brand is mentioned, which pages were cited and how competitors did.

That is useful, and it has limits worth knowing before you pay. The tool sees answers to the prompts you chose, not the questions real people asked. An engine can answer the same prompt differently an hour later. And nobody outside the engine knows how often a given question is asked, so any prompt volume figure is an estimate. Read the reports as a trend line.

Every price and feature below was read on the vendor's own site on November 10, 2026, except Writesonic, Scalenut and Frase, read on November 5. PixelClaw is our product.

OtterlyAI lists the lowest entry price in this group. Lite is $29 a month, Standard $189 and Premium $489, and each of those covers three of its seven engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. It suits a small business that wants to watch a short list of questions.

Peec AI's Starter plan is $95 a month for 50 prompts tracked daily on three models you choose, with unlimited users and one project. Pro is $245 for 150 prompts and Advanced $495 for 350, adding multi-country tracking. Unlimited seats make it a fair fit for agencies and marketing teams.

Scrunch starts higher. Core is $250 a month for 125 prompts across four engines, ChatGPT, Perplexity, Google AI and Copilot, with five site audits a month and five user licences. Enterprise adds its Agent Experience Platform and nine engines.

AthenaHQ has a free Essential plan with 300 credits, one credit being one AI response, on five engines. Starter is $295 a month for 3,600 credits across 11 models and adds a content optimization agent.

Profound is aimed at large brands. Its pricing page shows a free 7-day trial running 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, then Enterprise at a custom price for up to nine answer engines, with SSO and SOC 2.

Ahrefs Brand Radar sits inside an SEO suite. Ahrefs lists custom prompt tracking from $50 a month and its AI Visibility Index from $199 a month, drawing on a database of more than 500 million prompts. Check its page for what your Ahrefs plan already includes.

A tracker shows the gap. Someone still has to write the page that closes it. Four tools put generative engine optimization into the writing itself.

Writesonic calls itself an AI search visibility platform. Its Starter plan, $79 a month billed yearly, tracks 50 prompts, runs site audits and includes 15 AI articles a month. Scalenut is built the same way at a lower price: Starter is $59 a month for 10 tracked prompts and 5 GEO articles.

Frase scores each article for SEO and for AI search in one editor and adds visibility tracking. Starter is $49 a month, or $39 billed yearly, for 10 articles.

PixelClaw takes the page side only. It researches and writes each post with a direct opening answer, named sources and an FAQ, scores it in five areas including AI discovery, and on a hosted blog sets up robots.txt, llms.txt and structured data. The free plan covers two posts; Starter is $49.99 a month. It does not track AI answers, so pair it with a tracker if you need reports. The GEO writing tool page shows how the drafting works.

The research behind the term supports spending on the writing. In the GEO paper, adding sources, quotations and statistics to a page were among the edits that raised its visibility most, by up to 40% for the best methods.

Three things cost nothing and answer the first questions.

Count your prompts first. List the questions a customer would ask before buying from you. Twenty questions fit the cheapest plans. Three hundred need a mid-tier plan or better.

Then match engines to customers. If your buyers live in Google, make sure AI Overviews and AI Mode are on the plan. If they are developers or researchers, Perplexity and Claude may matter more than Copilot.

Finally, decide who will act on the report. A tracker nobody reads is the most expensive kind. If you have no one to turn findings into pages, start with a writer and a monthly manual check, and add tracking later. Our guide to GEO vs SEO covers where this fits beside ordinary search, and the AEO tools comparison sorts the same market by job.